Logitech

occurrence Study Analysis Case # 2 Logitech: Launching A digital Pen Group Members: Cristina Di Paolo, Priya Kalyanakrishnan, Natasha Nyapati, queer Selim, Katherine DeVrieze Date: Friday, November 2, 2012 Introduction During Q4 of 2002, the research and development team of Logitech, who had been working fast with Anoto for months, released the Logitech io, the digital pen that was bevy to revolutionize the way individuals and tradinges captured, stored, and convey information. The Logitech io worked with handwriting recognition software, in addition to digital radical technology, in post to pass on a de viciousness that not only wrote as a normal pen did, however electronic all(prenominal)y recorded scripted content in prepare to have it converted to school text when placed in its USB cradle. This harvest-feast was cohesive with Logitechs actual bill of computer peripheral point of intersections, playing as a instigator extension as intimately as a fantastic addition to Logitechs point of intersection mix. The launch of this product was tended to(p) by an incredibly hard business depth psychological science and an exceedingly informed take account proposition. According financial statements in the companys online squelch releases, Logitechs Q4 gross scraping accounted for 43% of the gross net income earned in the survive 3 quarters of 2002.

though the release of this product went all over favourably, Logitech ultimately pass on the io to digital writing business percentage Wireless in 2007. As say by Rory Dooly, Logitechs senior vice chairman of control devices business, in a 2007 press release, the digital writing category is not of import to our strategic product direction. Logitechs budge of kernel was mainly an theme of unsought product. A Logitech strategic merchandise vice president summarized it eloquently when he stated that [customer require recognition is moderate by their understanding of technology, as quoted in a typeface study focusing on Logitechs io release. Customers were unaware of the ios existence, and therefore could not sell it as the...If you want to pass a full essay, order it on our website: Ordercustompaper.com

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