Marketing Opportunities Analysis, Coca Cola India

Table Of Contents Introduction................................................................................. 2 1. Company all overview ........................................................................ 2 1.1. Situation Analysis........................................................................ 4 1.2. warring Analysis.................................................................... 6 1.3. Customer Analysis.........................................................................8 2. Marketing Mix...............................................................................10 2.1. Product.................................................................................... 10 2.2. Price....................................................................................... 11 2.3. Place....................................................................................... 12 2.4. Promotion................................................................................. 13 3. b nonpareil Analysis........................................................................... 15 3.1. Strengths................................................................................. 15 3.2. Weaknesses.............................................................................. 16 3.3. Threats.................................................................................... 16 3.4. Opportunities..............................................................................16 Conclusion.................................................................................... 16 References.......................................................................................17 Introduction : Our aim in this merchandiseing plan is to make an environmental and commercializeing analysis to evaluate the prospect of Coca-Cola India Company; continue our findings and order suggestions to improve the current power . 1. Company overview: blast (founded in 1886) was the worlds track manufacturer, market placeer, and distributor of non-alcoholic potable concentrates and syrups, utilize to produce to a greater extent than 300 beverage dents. Headquartered at Atlanta, US, it has local trading operations in over cc countries.

It generated net in perform of $3 bn over sales of $19.5 bn. Coke had 56,000 employees worldwide. For 2003, Coke was adjudged the most valuable brand in the world by Interbrand Corp. It was valued at $70.45 bn. Cokes throwback in India had come afterwards a period of clayey investments. During the period 1993-2002, Coke had invested $1 bn in India, of which $805 mn was invested in its bottling subsidiary, Hindustan Coca-Cola Beverages Pvt., Ltd., (HCCB). In 2003, it had 17 manufacturing units ( come with and franchisee owned bottling operations), 60 scattering centers catering to 5,000 distributors and one mn retail outlets, serviced via trucks and three-wheelers. Coke India this instant employed 10,000 employees. It was the biggest procurer of chilling equipment, glass, sugar and mango physical body in India. Coke had been the market attractor in the Indian carbonate Soft Drinks (CSD) market bowl 1977. But it decided to select out of the Indian market in 1977 when the Socialist Janata companionship government asked the company to wind its equity... If you want to get a full essay, tell away it on our website: Ordercustompaper.com

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