Alternative Media Advertising Campaign Proposal for the Healthy Cuny Initiative

ALTERNATIVE MEDIA ADVERTISING CAMPAIGN PROPOSAL FOR THE HEALTHY CUNY inaugural insect bite Smarter Campaign Type of Media or writing style: Guerrilla Marketing source concept: the first ad is to force inculcate-age childs to assay the salutary snacking alternative by obviously offering them the snack for free. In metropolis College, there ar too many undemanding un intelligent snacking alternatives that students pay for (vending machines, fare carts, etc.) Simply presenting the free plectrum to the students in high affair places, they get off but resign it upon themselves to try it. City College students are notorious for enjoying free food when offered by the instill functioning: In send for City College student to distinguish the snacks, they furnish be placed on tables remedy bordering to the food carts within the schooling within restrain vision. The ruddy snacks have been pre-labeled with special barcodes. These barcodes, upon scanned by a c ellphone, will take the students mobile device to the team ego Facebook page, where they will be communicate slightly healthy snacking tips and be linked to the Snack Smarter event on campus. During the extremity students will be filmed on a out of push-down list camera. Second Concept: The second ad will app alone and grab attention from the busy population of City College students.

Since the school suffers from the curse of creation in the middle of a big(a) city, a large majority of students that come to campus enter their classes and leave for the day, without much interaction with their surroundi ngs. In relation to delivering the message o! f Snacking Smarter students program of attack into class will specify chalk outlines of deathlike bodies as a result of unhealthy snacking in the sidewalks. This being a strange sight on the campus, students will now see an over-exaggerated message related to unhealthy snacking, and be informed about the Snacking Smarter event on campus, creating a buzz among students. Execution: The darkness before, chalk outlines of the dead bodies will be raddled all over the busy...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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