Introduction         Sex in advertising has been the theme of untold twentieth Century American advertising. It seemms like all we see these days are advertisements which use the human body and gender to carry all contours of merchandises from food and cars to colognes and exercise equipment. It is virtually unsurmountable to cable into any example of media they days and not go steady most type of an ad which uses cozyity to cheat on its production. Most of the succession sexuality and the use of the product in a significant world setting is irrelevant, but for centuries if sexual connotation is project upon the use of a certain product then the product has been a success in the foodstuff place. In the side by side(p) pages we entrust be analyzing an ad for Robert Lee Morris Watches, placed in Harpers Bazzar, which uses the concept of sex to sell its watches. For a copy of the ad interest refer to the end of this report. We will be applying the basic Principles of Advertising to help use brush up this ad. Objectives and Mission         The objectives of any club apply the concept of victimization Sex in its advertising campaigns are clear. The corporation wants to assembling to the witting level of the target market to sell its product.
The friendship wants to appeal to the consumer who appreciates his/her sexuality and will spend a few unneeded dollars to look especially sexy. The mission of this type of advertising is to influence the target market that the product, in this contingency a watch, is inbred to their need and w ant to be alluring and portray that fancy ! to his/her fellow peers. Consumer Analysis Before any company decides what kind of an ad will be used to represent their company and their product, they will need to... If you want to get a broad essay, order it on our website: OrderCustomPaper.com
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