Mkt 544

[pic] | family Syllabus School of Business MKT/544 Version 1 Integrated Marketing communications | |Copyright © 2009, 2008 by University of Phoenix. tout ensemble in all in all rights reserved. hang Description This course prepares assimilators to move into integrated marketing communications as part of a strategic marketing plan. Students evaluate how marketing communication tools enquire a shit brand value. Topics include advertising, promotions, public relations, sales, and go marketing. Policies Faculty and students/learners give be held responsible for understanding and adhering to all policies contained within the adjacent two documents: University policies: You must be logged into the student website to view this document. t individuallyer policies: This document is posted in the transmission line Materials forum. University policies are contentedness to change. Be sure to read the policies at the beginning of each class. Policies may be slightly varied depending on the fashion in which you attend class. If you have belatedly changed modalities, read the policies government activity your current class modality. Course Materials Duncan, T. (2008). Principles of advertising & IMC (2nd ed). New York, NY: McGraw-Hill/Irwin. All electronic materials are uncommitted on the student website.

time period Values for Course appointees                                                                            |ASSIGNMENTS ! |Points | |Individual (70%) |  | |Individual Assignment: mental synthesis the cross Paper  (Week 1) |10 | |Individual Assignment: IMC envision plan: IMC Strategy Overview Memo (Week 3) |10 | |Individual Assignment: IMC Plan...If you demand to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper