Marketing Plan Phase Ii

Marketing Plan Phase II , Sharon Schlesinger MKT/421 10/1/2012 Introduction Fisher-Price has introduced a new and innovative warming lard changing tables, pass judgment to go into food foodstuffing in just a fewer months. They have been performing market research on their harvest-time for several months and are beginning their market segmentation process. police squad B pass on introduce the segmentation process, their tar perish market, drag their organizational consumers and buyers and permit you know what influences their buying decisions. Team B depart overly analyze the competitive market and pardon the competitive landscape of their produce and services. 7-Step Segmentation Process Name the all-encompassing convergence-market The loose product market for the changing table warmer would be consumers planning to start a family. List electric authorisation customers demands Customers desire a product that is above all, safe for their children. They motive a product that has been extensively tested for defects, as soft as a product that performs the way our advertising giveing depict it. Form homogeneous submarketsnarrow the product-markets Submarkets for marketing this product would be to target individuals with children that are young enough to admit to still have their diapers changed. A nonher submarket would be hospitality, social occasions like hospitals and daycares would be markets that would be targeted. Identify the determining dimensions (unique needs) Determining factors for this product will include our reputation of safety and our long-standing presence in the crunch industry. When a product is aimed at children, the most important thing we as marketers can do is target the parents. Parents will non buy their children faulty or harmful toys. Therefore, we must bear upon that and use that to our advantage by targeting parenting groups to back this product. Name the down- to-earth product-markets NameNeed Dimensi! on Customer Characteristic |Parents with age |Safety, convenience, portability and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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