'To Study Swot Analysis for Portfolio Management Services Offered by Sharekhan Ltd.\r'

'SUMMERY In today’s teleph adept line environment mein truth of personal line of credit element’s offers premenstrual syndrome (Portfolio on the whole oversight go). While observing the business environment of banking company linebrokers the briny business is how they offer starting time brokerage and divulge services to the clients. In this context an attempt is contract to study the SWOT analysis of premenstrual syndrome (Portfolio solicitude service) offered by SHREKHAN Ltd. Which high-pitchedlights what atomic add up 18 the Strengths, Weaknesses, Opportunities and Threats of premenstrual syndrome (Portfolio foc exploitation go) offered by SHREKHAN Ltd. as compargon to some separate competitors offered this intrigue.\r\nAlso defecate the interview of hundred clients and observe what the expectations round the premenstrual syndrome (Portfolio counseling go) ar offered by SHREKHAN Ltd TABLE OF confine ? Ac neckledgments ……†¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦ ? Abbreviations ……………………………………….. ? An Executive Summary …………………………….. ? Industry write……………………………………… ? society Profile…………………………………….. ? grocery store tramp sh atomic number 18 of Sh be caravanserai………………………… ? Introduction to fancy……………………………… ? Hypothesis of the propose ……………… ? Objectives Project……………………… ? Limitations of the Project……â⠂¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦ ?\r\n inquiry methodological analysis ……………………………… ? Empirical analysis ………………………………….. ? Conclusion …………………………………………… ? Bibliography…………………………………………. Abbreviation AMC:Annual Maintenance charges. mad cow disease:Bombay melody interchange. DP:Depository participant. initial public offering:initial Public Offer. MCX:Multi Commodity Exchange. MT: commission Thesis. NAV: establish the axe Asset Value. NCDEX:National Commodity and derivatives Exchange. NCFM:National Stock Exchange Certification In Financial services. NFO: youthful Fund Offer. NSE:National Stock Exchange. premenstrual syndrome:Portfolio circumsp ection Services. SEBI:Security Exchange jury of India.\r\nIndustry Profile By 1830s business on corpo say courses and sh ars in Bank and Cotton presses took place in Bombay, on that point were just half a dozen brokers recognise by banks and merchants during 1840 and 1850. In 1860-61 the number of brokers cast upd to about 200 to 250. In 1895, the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the Stock Exchange at Bombay was combining. concern grade of the Indian Stock Market business in Indian stock exchanges is trammel to listed securities of public limited companies.\r\nThey be broadly divided into two categories, namely, • condition securities (forward list) • Non-specified securities ( specie list). A member broker in an Indian stock exchange piece of ass act as an agent, buy and deceive securities for his clients on a way land. National Stock Exchange (NSE) The National Stock Exchange was in overhearived in 1992 by industrial Development Bank of India, ICICI, each am give the sacks Corporations, selected propertymaking(prenominal) banks and other(a)s. Trading at NSE send word be classified ad under two broad categories: (a) Wholesale debt commercialise and (b) Capital merchandise.\r\nWholesale debt market operations ar similar to m unityy market operations †institutions and corporate bodies enter into high value transactions in fiscal instruments such as government securities, treasury bills, public sector unit bonds, commercial paper, corroboration of deposit, and so forth There atomic number 18 two kinds of players in NSE: 1. Trading members and 2. Participants. Recognized members of NSE are called vocation members who apportion on behalf of themselves and their clients. Participants let in concern members and life-size players same(p) banks who take direct dependency responsibility.\r\nIndias oldest and first stock exchange is Bombay Stock Exchange which is established in 1875. More than 6,000 stocks listed in BSE. Totally there are 22 stock exchanges in India. They are dictated in Ahmadabad, Bangalore, Calcutta, Chennai, Delhi etc. There is similarly a National Stock Exchange (NSE) which is located in Mumbai. There is overly an Over the Counter Exchange of India (OTCEI) which relinquishs listing of small and medium sized companies. The restrictive agency which oversees the functioning of stock markets is the Securities and Exchange Board of India (SEBI), which is also located in Bombay\r\nOverview of Company Sharecaravansary is a firm, which is working under SSKI (S. S. Kantilal Ishwarlal Securities Ltd. ). SSKI was founded in 1922. SSKI is One of India’s Oldest Brokerage Houses Having Eight Decades of Experience into: ? Institutional Broking ? enthronisation Banking ? Retail Broking It is one of the Founding members of the Stock Exchange, Mumbai and introduce Institutional Broker. SSKI Entered into Retail Broking in 1985. Share khan is the Retail Broking Arm of the BIG 80 historic period old organization i. e. of SSKI and â€Å"Sharekhan” is the steel Name prone to its Retail Business.\r\nSSKI carries out its Retail Broking Activities under â€Å"Sharekhan” Brand Name. Sharekhan Outlets act as Full Service enthronement Solutions Provider, providing you wide range of services like †? uprightness & Derivatives Trading on NSE and BSE ? Online Trading ? Commodities Trading on MCX & NCDEX ? Portfolio focusing Services ? Depository Services ? IPO Services ? Wide Range of Customized inquiry produces ? Uni nervous strain Service Standards Offerings of the Sharekhan: †Sharekhan offers both Offline and online merchandise aim.\r\n simply this instant a days it mostly concentrates on online commerce study finished which a guest trick buy and sell shares in an indorsement from any part of the globe trough website. It does non take into invoice any type o f physical restriction of going to the broker for carrying out a transaction or any type of settlement of hurl a bun in the ovenment. It facilitates the customer a speedy and hassle kick transaction. Share khan’s crossway consists of a 4-in-1 concept, which integrates: •  D-mat Account • Trading Account • Bank plug in • Dial-N-Trade For doing a trading of shares eachone need D-mat A/C. In his D-mat A/C one can sustenance his shares.\r\nThen Sharekhan allows a Trading A/C . Through this trading account, a Sharekhan customer can directly transfer his entrepots from his savings account i. e. from bank account to Sharekhan to his trading account without any paper work. He can buy and sell shares from the website and also view the market prices of the shares he patronages on the terminationinal. Sharekhan. com allows trading at present that on NSE. BSE trading allow be abruptly available. To open an account a customer requires make fu ll up a form consisting of 12 agreements, a passport size photograph, a residential proof, a photo id proof and a cheque emaciated of respective amount in favor of S.\r\nS. Kantilal Ishwarlal Securities Pvt. Ltd. & From 22 March, 2007 cheque is drawn in favor of Sharekhan Ltd. itself. later opening an account with Sharekhan, a customer go out be given User id, Membership stark nakeds and trading password, which entrust enable him to access his account and trade. crops of â€Å"SHAREKHAN”: †Sharekhan offers 2 types of yields according to the volume-establish requirements of the investors that are as follows:   important identify: • This account allows the client to trade through the website and is suitable for the retail investors. Here supreme scripts that can be shown on the terminal are just when 25. Also the proficient charts are not available. • It’s a JAVA BASED APPLET, which allows trading exactly through website and see latest prices of the scripts of your choice which is connected below. • This account also allows trading in Derivatives. • The animation registration charge for this account is Rs. 750 and there is no constraint of marginal turnover. SPEED TRADE ACCOUNT: †o This is ideal for active mongers who transact frequently during day’s trading session to trespass on intra-day price movements. Speed trade is Internet-based occupation based software, which is available on a CD, which submits everything a trader needs on one screen, thereby, reduce the eon required to execute a trade. o Speed trade offers a tick-by-tick update on stock price movements with market depth and intra-day chart and lets the client do his own stock/technical analysis. o While the Lifetime charge for this account is Rs. 1000 /- with a marginal brokerage of Rs. 1500 /- to be generated apiece quarterly. OFF LINE SERVICES- ? In this Dmats A/C is open in Rs 350/- ? In this trader has to come in office for trading. Bank radio link: â€\r\nSharekhan has affiliation with 8 banks, which allows its customers to be intimate the quickness of gross credit and transfer of funds from his savings bank account to his Sharekhan trading account. The affiliated banks are as follows:  ? HDFC stick ? UTI BANK ? CITI BANK ? ICICI BANK ? OBC BANK ? UNION BANK ? INDUSLAND BANK ? IDBI BANK DIAL-N-TRADE: †It is also an exclusive service available to all Sharekhan customers for trading in shares via the telephone. On dialing the toll free number 1800-22-7500 the customer testament be directed to a tele-broker who pull up stakes buy or sell shares for him. by and by Hour Orders: â€\r\nSharekhan customers also enjoy the facility of placing orders tied(p) later on the trading hours, and the orders are executed as soon as the market opens. Brokerage:- • It is one of the important things, which are observed by the customer while opening a D-mat A/C. • For Intraday proceedings they charge 0. 05 % on each leg Transaction. • For address legal proceeding they charge 0. 50 % on each leg Transaction. & • For Derivatives proceedings they charge 0. 05 % on each leg Transaction. Trade in Commodity: †Sharekhan also trade in commodities like Bullion: gold / Silver and Agricultural commodities through Sharekhan Commodity Pvt.\r\nLtd. which are a wholly owned subsidiary of its foster SSKI. Research Team of Sharekhan: †Research and in-depth acquaintance of markets abide better than speculations or reacting to rumors. Research team entrusts farthereledge to their customers about market condition. • In morning they pop the question â€Å"Eagle Eye” which tells about how the market lead be in whole day. • In good enough afternoon they provide â€Å"High Noon” which tells that up to that time how was the market and what about the remaining time what get out be the condition of the ma rket. • After the market they analyze the market summery of the whole day and give idea about next day market.\r\nMobile-N-Trade facility: †Now Sharekhan is providing the facility that their customers can do trading with the help of their mobile handset. For that mean they have to pay or so extra charge to activate that facility. immensity of the research to the Organization: †1) The organization get’s the competitive information about the pricing schema of their competitor’s. 2) Through that they can establish their new pricing dodging to gain competitive advantage. 3) They came to know the effects of using the pricing strategy in the market. Location of company: SHAREKHAN Limited Cross Land, 1204/22, J M Road, Opposite Shambhaji Park,\r\nShivajinagar, Pune, 411005 Phone No. : 020 25520002 stylus to Share Khan (JM Road, Pune) Products of Sharekhan:- 1) Stock broking (NSE,BSE) 2) F & O broking (Future and option) 3) premenstrual syndrome (Portfolio worry Services) 4) Commodity trading 5) Insurance 6) plebeian fund 7) Pan card 8) IPO (Initial public offer) |Sharekhan Services | |Sharekhan, one of Indias leading brokerage houses, is the retail arm of SSKI. With over 510 share shops in 170 cities, and Indias premier online trading | |portal www. sharekhan. com, our customers enjoy multi-channel access to the stock markets. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Introduction\r\nThe estimate assign is â€Å"TO Study SWOT Analysis For Portfolio Management Services Offered By SHAREKHAN Ltd. In JM Road, Pune”. The purpose of project is to derive Portfolio Management Services, its function, terms involved in and types of Portfolio Management Services. And also study competitors premenstrual syndrome Services in this way that to help the company in its day-to-day work. I worked with the company as a forethought trainee in SHAREKHAN ltd. Hypothesis 1. People those have rotund excess money involutioned in invest in premenstrual syndrome. 2. Retail investors are also now take interest in this scheme. 3. PMS scheme does not have to a greater extent impact on sales revenue of SHAREKHAN. OBJECTIVE ? To study Portfolio Management Services Offered By SHAREKHAN Ltd. To visualize Portfolio Management Services and its importance. ? To study various types of Portfolio Management Services ? To know about the Portfolio Management Services Offered by competitors of SHAREKHAN Ltd ? To understand and know various terms employ in and process utilise in Portfolio Management Services in market. ? Make the SWOT analysis of Portfolio Management Services offered by SHAREKHAN Ltd. LIMITATIONS While completing this project following limitations are occurred: ? Graphical Constraint: †? awry(p) Mind Set about Share Market: †? Lack of awareness: †? Lack of bullion: †Methodology This project is Descriptive type of the project.\r\nIn th is project I considered only the part of pricing strategy of the organization, and I also studied the topic of my Management Thesis from angle of 360 degree. This project comes under the chunk Research in which objectives are clearly be and where researcher gathers whole information about all aspects of the project. There is a formal procedure to distri scarcee research; I followed following steps of methodology to conduct the research, Identifying & Defining Problem Planning the Research Design Selecting a Research Method Selecting a Sampling Procedure info Collection Evaluating the Data Preparing the Research Report Sources of the Information: †While roll up the entropy for project two types of Sources are used. 1. autochthonic sources : â€\r\nIn this, entropy is undisturbed directly from respondents using questionnaire, direct observation & interview techniques. So for this purpose I visited 150 people in the JM Road, Pune. I interviewed them and aske d them various questions related to my project and try to reign out the actual result 2. Secondary sources: †In this type of data collection I used the information which is already collected by some other person or in printed form before I collected. Sources of secondary data include websites, books, Internet, Journals and also the pamphlets, and the broachers made by the company for their advertisement, etc. I used above methodology & data sources for my project by following steps What is PMS (Portfolio Management Services)? Meaning of PMS\r\nThe word portfolio nub a set or root word or combination of securities held by and investor. And the word management room to conduct or manage in a proper way. Thus it means managing of share in a proper way expecting the assay and return. Portfolio Management is the process of selecting a bundle of securities that go away provide the expend organization a maximum slacken off for a given level of venture or alternatively ens ure minimum try for a given level of return. A portfolio is defined a s the composite set of ownership rights to financial assets in which the investor wishes to invest. Portfolios are, thus, composed of securities. It means manages your money by fund jitney. It just like Invest your money in PMS, sit back and do nothing. ” Advantages of drop in PMS V/s joint Fund • You have greater control over the asset allocation, whereas it is automatic in a mutual fund. • The portfolio can be customized to suit your happen-return profile • The portfolio manager has comparatively greater flexibility to move in and out of cash as and when required depending on the market view. • Typically, charges are lower and more ingenuous in PMS vis a vis a Mutual Fund • Holdings not impacted by entree / exit of the investors. How Sharekhan Manages Portfolio? Sharekhan portfolio Management Services ? Protech ? Proprime ? Proarbitrage [pic]\r\nA Trading based portfoli o management scheme :- Sharekhan introduces a PMS Protech for- a client with higher risk profile using the tenents of Technical Analysis. Product Offerings 1. groovy heedful 2. genus Beta Portfolio 1. Nifty Thrifty:- Nifty future tenses are bought and sell on the basis of an machine-controlled trading system that generates calls to go long / sententious. The moving-picture show neer exceeds value of portfolio i. e. there is no leverage; alone being short in Nifty allows you to move in even in falling markets and there by generates linear returns. Features of Nifty thrifty: o Nifty futures are bought and sold on the basis of an automatise trading system that generates calls to go long / short. The exposure will never exceeds the value of the portfolio i. e. no leveraging; but will allow to be short in Nifty in falling market therefore allowing the client to discharge irrespective of the market direction. o The balance money will be invested in Liquid Funds o Money managemen t rules will be in place to see that the large(p) is not eroded. 2. Beta Portfolio:- Stocks in long term technical up propensitys are identified at various flection points in their trading cycles. 80% of the portfolio is traded in delivery of such stocks. 20% is used in creating and options book i. e. buying calls/puts of the index / stocks to emergence the portfolio beta and hedge against pitfalls. Features of Beta Portfolio: Stocks in long term technical up trends are identified at various inflection points in their trading cycles o 80% of the portfolio is traded in delivery of such stocks. o 20% is used in creating and options book i. e. buying calls/puts of the index / stocks to increase the portfolio beta and hedge against pitfalls. o The use of quantify for delivery and options for a higher beta will attempt to offer a superior rate of returns by fetching a risk only 20% of the capital. o Money management rules will be in place to see that the capital is not eroded. o Po rtfolio rebalancing may be conducted amongst the cash and options segments based on the internetability of each segment. Product characteristics: Using swing/momentum based index trading systems with stop/reverse trend following. ? Investor get the best of worlds by: ? Having locates in cash and options ? Delivery positions enable profit maximization, while options position offered high beta short term profit in the same portfolio. ? Low impact cost. Product details: • Minimum coronation Rs. 5 lakh • lock up in for 3 months • Fortnightly account of Portfolio Net Worth • Monthly reporting of Portfolio Holdings/Transactions • 20% profit sharing fees on schedule profits quarterly basis • 5% implication on profit sharing fees [to 15%] for investing of 1 crore OR lock in of 1 year. • 0% AMC fees Brokerage 0. 05% for derivatives and 0. 30% for delivery. Nifty futures will be bought and sold on the basis of an automated trading system t hat will generate calls to go long/short. The system has been tested over the at long last 20 historic period of data and performance has been very good [details or returns v/s risk are available for interested investors]. The portfolios exposure will never exceed the value of the portfolio, i. e. there shall be no leveraging. But the strategy will allow us to go short/hedge on Nifty in falling markets, thereby compliant returns irrespective of the market direction. The portfolio will either be long or short at all point time. Nifty Thrifty: | |Nifty futures are bought and sold on the basis of an automated trading system that generates calls to go long/short. The | |exposure never exceeds value of portfolio i. e. there is no leveraging; but being short in Nifty allows you to earn even in | |falling markets and there by generateslinear | Product offerings: 1. The Aggressive intrigue: Ideal for investors feeling at higher returns with high risk appetite. This portfolio consists of high increment stocks fulfilling any of the following conditions: ? Expected growth in profitability Turn around and corporate restructuring enabling value unlocking ? Relatively low rating ? Mid to small cap companies 2. The Balanced Scheme: Ideal for investors looking at steady returns with low risk appetite. This portfolio consist of blend of quality grisly chip and growth stocks ensuring a balance portfolio with relatively medium risk profile. Product get down: investment fundss are based on 3 tenets: I. Consistent, steady and sustainable returns II. Margin of safety III. Low volatility Product characteristics: ? Bottom up stock selection ? In-depth, unconditional fundamental research ? High quality companies with sustainable competitive advantage ?\r\nDisciplined valuation flack applying multiple valuation measures ? Medium to long term vision, resulting in low portfolio turnover Product details: ? Minimum investment: Rs. 5 lakh ? Lock in: 3 months ? Reporting : Online access to portfolio holdings, periodical reporting of portfolio holdings/transactions ? Charges: 2. 5% per annum AMC fees charged every quarter, 0. 5% brokerage, 20% profit sharing after 15% hurdle is crossed- chargeable at the end of the fiscal year. Product offerings: Cash-future Arbitrage: it spots risk free opportunities that yield greater returns than conventional risk free products. On spotting the opportunity, the stock is bought and future is sold to lock in the stagger.\r\nPosition is liquidated if the circularize things before time or on expiry, whichever comes earlier. In this manner, the scheme moves from one opportunity to another. Product approach: There is an inherent opportunity in the spread that lies between cash and futures. When the spread is high stocks are bought; at the same time futures are sold to lock in the difference which is then trap to be zero at expiry. Product characteristics: risk of exposure Free: On the whole, it is risk-free and can be opposed to rbi bonds and GILT funds. High Returns: As compared to other zero risk products, it offers roughly an 8% function tax returns. Product details: ? Minimum Investment: Rs. 5 lakh ? Lock in: 3 months Reporting: fortnightly for portfolio net worth, monthly for portfolio holdings/Transactions ? Charges: 0. 035% brokerage for cash,0. 075% for delivery SWOT ANALYSIS Of PMS (Portfolio Management Services) offered by SHAREKHAN Ltd. Strengths In Sharekhan’s PMS (Portfolio Management Services) It has a product like s vigorous THRIFTY. It is the tremendous strength for Sharekhan, because Sharekhan is only the license carrier of NIFTY THRIFTY. Generally investors give more orientation to this product because it works on the TECHNICAL basis and gives maximum returns is just about 40%. It is the maximum returns that no other product gives this a good deal of returns to investors. The other product i. e. genus Beta Portfolio which works on sound level.\r\nIn this prod uct 80% of the portfolio is trade in the Delivery basis and the remaining 20% is trade in Option basis i. e. buying calls/puts. so investors gets fixed returns. So the product ProTech is very big strength of the Sharekhan Ltd. Weaknesses Sharekhan’s other products ProPrime and ProArbitrage does gives as much business as ProTech. In this two products risk is low and the returns are also steady or low. In this scheme money of investors invested in RBI Bonds and GILIT funds, in this way though as compare to other zero risk products, it offers roughly 8% post tax returns. So generally because of this investors are not prefere to invest their money in this scheme.\r\nBecause of large investment in PMS (Portfolio Management Services) it is minimum 5 lakh Investors does not take interest in such scheme. Sharekhan does not have the product of small investment, under 5 lakh that the retail investors also take interest in PMS (Portfolio Management Services). Opportunities As per mentio n above only Sharekhan has the license to operate ProTech which includes NIFTY THRIFTY and BETA portfolio so investors does not have any other option for investing there money if they trust to invest in ProtTch. So this is proved as a very big opportunity for Sharekhan to set aside the market and to get the customer as far as ProTech is concern. As per the studies the retail investors are taking interest in investing in PMS.\r\nBecause in PMS the portfolio is managed as a individual basis. In PMS services there is a fund Manager who manages our portfolio. So now retail investors are also take part in PMS services. So it will be opportunity for Sharekhan to increase their business and will take market lead. Threats In Pune Kotak and Motilal Oswal are the good competitors of Sharekhan. Because Kotak has a 12 years experience in PMS services , they have good products like Sharekhan . The second competitor is Pukhraj Securities because they provide the PMS scheme which has the minimum investment Rs 2, 00,000/- And Sharekhan has the products which has minimum investment Rs. , 00,000/-So Pukhraj also become a good competitor for Sharekhan. Second the entries of Reliance in stock broking will defiantly create a riddle for Sharekhan. Market share of different stock broker for PMS in Pune [pic] The market share for PMS in Pune is captured by Kotak more than Sharekhan as well as other stock brokers. It is leading because Kotak provide this service from more than 12 years. Sharekhan started this scheme from 2003. In very short period it also captures market and highly competes with Kotak. And put back to the others. [pic] Because of higher investment requisition such as minimum investment is of Rs. 5,00,000/- in PMS so the no of investors are less than other products. [pic]\r\nAfter taking the 100 client’s interview the result is derived as out of 100 investors 35 are go for sharekhan to invest their money. The second on the rank is Kotak. So it is proved that the PMS scheme provided by sharekhan is more preferred by investors. Conclusion After the studies I have concluded that if company provides the better product as well as schemes not only high class or higher income classify will invest but the middle income group is also take interest in investing their money in share market. Only because of one best product and scheme if company launches it can be a market leader for that and will captures the more share of market. BIBLIOGRAPHY Books: †Financial Management Textbook. ? trade management Textbook. ? Sip student’s manual Book. Pamphlets Printed by Various Stock Broking Firms. Web Sites: †? www. Sharekhan. com ? www. MoneyControl. com ? www. Kotak. com ? www. AnandRathi. com ? www. MotilalOswal. com ? www. ICICIDirect. com ———————†I understand objectives of my management thesis. I prepared questionnaire to collect primary data from customers. I used data collection techn iques like questionnaire & interviews. I compiled collected data using excel sheet. I analyzed collected data using various tools & graphical way. I draw conclusion from collected data & make report on it. Pune\r\n'