CB Analysis

There was definitely a disruption between these two States, ultimately creating a need for food (Sabina, 246). B) What reaping and bell ringer did you choose? In this class thus far we lay d protest definitely learned that products can always be copied or replaced, scarcely brands are often unique and mless. May redeem chosen a simple pipe get up without even getting the entire appreciate meal, provided I chose to go with a brand that is known to always withdraw fresh vegetable options, with quick military service. C) What oddball(a) of value did this grease 1s palms provide? At the time, procure this Subway sandwich proved very(prenominal) valuable to me.I was in a rush to head to class and required to fuel my body with nearthing hat could give me some substance to hightail it done the rest of the daylight. Though just a sandwich, it was very requirement that I eat to continue my large day of study and meetings. D) What was the type of risk involved with this get? The salientgest risk involved in me get this Subway sandwich was that it might non fetch the freshest toppings, and that the guest service might be slow. I knew when I was going to purchase my sandwich that the risk of me losing capital or regretting my determination to buy the sandwich would be relatively low.Ultimately, I view this purchase as a low-risk purchase. E) What appraising(prenominal) criteria were used? We learned from our book that evaluative criteria are attributes consumers charter when reviewing sary solutions to an issue or problem (Fabian, 355). In this situation, my problem was that I was famishment and in a time crunch in between classes. When I was choosing Subway as my meal of choice, I knew that potential benefits would be that it would be a healthy meal in a quick time frame. Considered going to open up Johns, but it was quite a bit of outdo from my apartment and I didnt consent time for that.The criteria used were propinquity to my apartment, price, and quality. ) Did you dispense an internal or outdoor(a) reading calcu late? Why or why not? I used internal learning await, involving me retrieving experience about products or services from my memory (Fabian, 248). Because this purchase involved much(prenominal) limited decision-making, felt confident in my ability to use my ultimo experiences at Subway to decide that I should go back in that location for the same, quick service. Was confronted with a need to satisfy my hunger, and I knew I could cuss on myself given the time constraints. ) If you conducted an internal entropy look for, inform your elicited set (consideration set), your inert set and your inept set. My consideration set consisted of Jimmy Johns, a close sandwich alternative with great customer service. Subway marketers might want to consider why it is Gs always has the best customer service, but in this case Subway won me oer because of their proximity to my apartment. To be hones t, did not have an inert set, or any alternatives to which was nonmaterial to (Fabian 249) Subway was the perfect place sensation option I considered to be apart of my inept set was the Korean restaurant next to the Subway.It was insufferable for me to even consider due to me not wanting o elbow grease out a new restaurant that appeared to take a long time to get waited on. H) What was the embody of this selective information search? Please rationalize your answer in detail, dont just give an estimated dollar figure. The monetary live of this information search was free. Having verbalise that, I do consider the cost to this information search to have been the time spent making the decision about where and what should eat. As was going finished what little alternatives there were to Subway, I may have been wasting time I could have been exploitation to study and prepare for class.Luckily, there was not too much mummer wasted deciding how to satisfy my hunger, but there defi nitely was at least some low cost associated with my internal information search. This information search did turn into me buying the sandwich, so it did influence that small purchase. B. drawn-out Decision Making Purchase- apple recollect 6 10/1/14 a) What was the need (existing narrate vs.. Desired state)? To be honest, really did not have a true need for a new phone, so my actual state was that I had an older phone that was working completely fine, but I did not have the new phone 6.My desired state was to own the newest Phone, because I always love utilise the latest Apple products. As our book pointed out, states Often change (Fabian, 247). Someone may have, at one time, been satisfied with a cell phone they had, until one day a newer, cooler version comes along and is the new desire. B) What product and brand did you choose? Chose to purchase a cell phone, but most of my specie goes for paying for the Apple brand. Paying for the Apple brand is not only when paying the c ompany for their uniqueness, but it is paying for me to have brand enjoyment with my mobile device.Products that buy often become instantly meaningful, but t is the Apple brand that lasts longer and becomes more(prenominal) and more meaningful over time. C) What type of value did this purchase provide? This purchase of an phone provided me with a value that truly satisfied my need to have the latest technology and the most efficient APS. Like I mentioned before, I really am an avid Apple user, and I enjoy macrocosm able to quick pull up any information for classes or companies that I am recruiting for. Additionally, I really believe that the monetary value will continue for the most part over the next year-?if kept in ripe condition. ) What was the type of sis involved with this purchase? The biggest risk in buying the phone 6 was that it might not be all that it added up to be, and therefore not worth what paid for it. I would like to consider that I minimized my risk when I chose to do research on the Internet and saw whatever pros and cons there were on the new phone. Having said all this, my risk definitely increases the more money and time honk into a good (unlike a sandwich). E) What evaluative criteria were used? The attributes I considered when comparison the phone 6 to the Samsung Galaxy phone, were size, price, speed, sound, quality, and appearance.It would take quite some phone to pull my brand verity away from Apple products, but think it is always necessary to keep my options open when brainstorming solutions to my problems or need (Fabian, 256). F) Did you an external information search because I wanted to ask an expert, or in this case, research the Internets various sources (Fabian, 249). Chose the Internet as my number one source because of how easy it is to obtain information and it takes me less time to clasp a report when it is in a compiled list like I found online. G) If you conducted an external information search, explain ho w oh did this using terminology.When I conducted an external information search, I really already knew what my evaluative criteria were. Typed in the search engine a question such as How big or attractive is the phone 6. I was immediately presented with the newest reviews on the phone, and faced information overload after awhile. Began not being able to assimilate all of the information. It made me think that I may want to be more specific with my future searches (Fabian, 249). H) What was the cost of this information search? Please explain your answer in detail, dont just give an estimated liar figure.The cost of this information search was the time I spent researching on the Internet. Fortunately, I did not have to spend too long evaluating the phone, but like I said before did get a little overwhelmed. Though the search was free, I probably sacrificed time I could have been getting some reading or homework done for all of my classes. This information search did eventually turn i nto me purchasing the new phone, so it did indeed rail me into paying something. 2. Psychological Variables Charley Burger and Fry 9/25/13 One of the best deals on campus is on thoriums at Charley.Their burger ND fry wicket is not only huge in size, but it is only $4. 99. This Thursday was one of the best wickednesss because I had turned in a big proposal for class due right before I went to dinner. Because I was in such a great mood, my self esteem for the night was at an all time high, encouraging me to treat myself to dinner (Fabian, 117). touch There have been galore(postnominal) days thus far where have had to rely on caffeine to allow me to get my homework and studying done. There are galore(postnominal) variables that have encouraged me to purchase coffee, including my own apprisedness and have the proximity and convenience of Struck.Getting coffee often served as a motivation for me to study even more. There were nights my anxiety was in truth calmed down knowing I cou ld rely on Struck being right in the Winter Garden to help me get through all of the homework. Really love the high relationship quality and loyalty I have with Struck (Fabian, 25). 3. Social Influence Cottage auberge Pizza 9/13/14 This Saturday was a football Saturday where we were devolve and so upset about the Michigan loss to Notre Dame that we pertinacious to order pizza. TO be honest, I wasnt even hungry, but I decided to follow the group and pitch in to order the pizza.When in a social environment, I really dont need much persuasion for many small purchases, as it often easier to go with crowd (Fabian, 149) Bushs Grocery hold on 9/5/14 This was the Saturday of syllabus week, meaning it was our last go on to enjoy life before glasswork picked up. My acquaintance Garage not only suggested that we go to her sisters apartment complex, but that we go buy groceries to see a big cookout. Decided to conform to what she wanted and help purchase groceries at a place had never b een (Sabina, 140). 4. Purchase Influence Bolos Mediterranean Chicken Schwartz 9/1 0/14When was in the Sessile Cafe, I was just buying a soft drink when a friend of mine came up and said I should try the Chicken Schwartz because it is Mediterranean Wednesday. The biggest influence in this purchase situation was my friends word of mouth information. This information was sudden, but had he not informed me Of this deal I would have never made the purchase (Sabina, 161). Orange Leaf Frozen yogurt 9/7/14 My friend Jacob works for a deal Tag company who was running a special where if you signed up for a Flock Tag Card, you would get free frozen yogurt from Orange Leaf.The promotion, or purchase influence in this case, was what ultimately lured me into graceful an Orange Leaf addict and this trip being one of many trips (Fabian, 320). 5. Buying Patterns When looking at my complete journal, I definitely have recognized a couple of buying patterns. The first, and most obvious was the purcha se of Struck coffee more and more as the weeks went on. This is partly because of the situation that the seasons have changed and it has been cooler. I also attribute it to the subliminal persuasion using their aroma as pass by the Struck in Ross (Fabian, 53).The second buying pattern that I have recognized is the purchasing late at night on Thursdays and Friday. Those two days are by far the most expensive days of the week for me (Fabian, 328). 6. Post-Recession Consumer The biggest part of the name that pertained to my consumer behavior habits was when it talked about the consumers being more saws and aware of marketing techniques (Gerbera, 3). I aspect as if I have grown increasingly aware of how businesses can manipulate naive buyers into spending marked up goods. spirit back at my purchases, I really feel that was never misled into purchasing something shouldnt have.The article said Generosity binds a company to its community and its stakeholders (Gerbera, 4). Couldnt flo ut more with that quote. When a Struck employee or a worker at a grocery Store goes the extra mile to put a smile on my face or assist me, I feel more and more consumer loyalty and allegiance to the business. 7. Changes After looking through and observing my buying behavior, dont see myself making any changes to my purchasing habits. The finish up habits that I had or the days where would spend the most amount of money really werent something that I considered to be that bad in the scope of things.