Mass Communication :: Communication Essay

skunk communication, by definition, is the process in which professionalcommunication using scientific devises sh ar messages over great distancesto influence large audiences. The technology of juvenile jackpot communicationresults from the confluence of many types of inventions and discoveries, some ofwhich ( the printing press, for instance) really preceded the Industrial Revolution.Technological ingenuity of the 19th and 20th centuries has developed the newer moverof large number communication, particularly broadcasting, without which the present near-global diffusion of printed words, pictures, and sounds would have been impossible.The go printing press, radio, motion pictures, television, and sound recordings-as well as systems of pack production and distribution- were necessary before publiccommunication, in its present form, aptitude occur.What I would like to discuss now is the actual process of flowerpot communication andhow it works. In megabucks communication, a professional communicator is the source, someone who shares information, ideas, or attitudes with someone else. The source maybe an author, a newspaper reporter, a television reporter, or an announcer. The technological devices are the channels, or the means by which the message was sent.An example of this would be that radio and television messages are ancestral via cableand satellite systems. The message is whatever the source attempts to share with some otherperson. In mass communication, the large audience comprises the receivers, the peoplewho are the be recipients of the message. Occasionally a receiver of the messagewill sent feedback to the source, that is, a response that allows the source to determine if the message was correctly understood. In mass communication feedback can beconveyed through a letter to the editor, for instance, or a telephone call to a televisionstation.There are several reasons why it is important to understand the process off mass communication. Probably the most important is that by understanding the process ofmass communication we will learn to think critically about the messages the media identify us. We will become more thoughtful media consumers.